If you are new to SEO or digital marketing, one of the most important things you need to learn is keyword research. It helps your website show up on Google when people search for information. In this blog, you will learn how to do keyword research using a free and simple tool called Ubersuggest.
Let’s start step-by-step.
What is Ubersuggest?
Ubersuggest is a free keyword research tool created by Neil Patel. It helps you find keywords that people are searching for on Google. You can also check how difficult it is to rank for those keywords, how much traffic they get, and what your competitors are ranking for.
It is perfect for SEO beginners who want to improve their website traffic.
Why Keyword Research Matters
Without the right keywords, your content may not reach the right people. Keyword research helps you:
- Understand what your audience is searching for
- Write blog topics that get more traffic
- Find low competition keywords that are easy to rank for
- Improve your site’s Google rankings
How to Start Keyword Research Using Ubersuggest
1. Go to Ubersuggest
Visit https://neilpatel.com/ubersuggest. You don’t need to create an account for basic use.
2. Enter a Topic or Keyword
Type in a word related to your business. For example, if you run a food blog, you can type “healthy recipes”.
Click Search.
3. Understand the Keyword Overview
After you search, you will see:
- Search Volume – How many people search for the keyword every month
- SEO Difficulty (SD) – How hard it is to rank on Google
- Paid Difficulty (PD) – For paid ads
- Cost Per Click (CPC) – How much people pay for ads on that keyword
For beginners, focus on keywords with high volume and low SEO difficulty. These are easier to rank for.
4. Check Keyword Ideas
Scroll down to see Keyword Ideas. This shows:
- Similar keywords
- Questions people ask
- Related search terms
Pick keywords that have:
- Good search volume
- SEO difficulty under 35
- CPC if you plan to run ads later
Some example keywords:
- best SEO tools for beginners
- how to find keywords
- SEO tools free
- keyword planner free
- low competition blog topics
5. Analyze Competitor Content
Click on any keyword and scroll down to see top-ranking pages. This shows:
- Their traffic
- Number of backlinks
- Word count
- Social shares
This gives you a clear idea of what kind of content Google likes.
6. Save and Export Keywords
Once you have a list of keywords, you can:
- Copy and paste them into a spreadsheet
- Export them using the “Export” button
- Use them to plan your blog topics
Tips for Better Keyword Research
- Use long-tail keywords like “best SEO tools for small businesses”
- Try different keyword ideas every week
- Use the Ubersuggest Chrome Extension for keyword ideas while browsing
- Keep your content simple and clear, like your keywords
Final Words
Keyword research doesn’t need to be hard. Tools like Ubersuggest free make it easy to find low competition keywords that bring real traffic. If you’re just starting your journey in SEO for beginners, learning how to find keywords is the first step to grow your website.
Keep it simple, be consistent, and use the right tools. You’ll see better results over time.
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